Jaguar Symbol Meaning & Logo History

Jaguar logo on back of XJ

It’s an emblem that turns heads – that powerful, jumping cat that’s about to attack. The Jaguar symbol signifies elegance, style, luxury, and power. Plus, it’s really cool! Who wouldn’t want to be seen riding around West Palm Beach in a new car with that iconic design displayed on the front? The Jaguar symbol has a rich, storied past, so today let’s talk about the history of the Jaguar logo.

History of the Jaguar Logo

Did you know the automaker behind the Jaguar symbol wasn’t always known as “Jaguar”? Here are some more facts about the Jaguar logo:

  • The company now known as “Jaguar” didn’t even start out as an automotive maker. It began as a manufacturer of sidecars for motorcycles. Bill Lyons and William Walmsley started the Swallow Sidecar Company in Blackpool, England in 1922.
  • Eventually, the company started making bodies for other manufacturer’s automobiles. Swallow entered a partnership with Standard Motor Company in 1931 and called their new joint venture “SS.”
  • The first vehicle to bear the name “Jaguar” was produced in 1935, and it was known as the “SS Jaguar.” Soon, World War II broke out. As you can imagine, the term “SS” was no longer ideal, so the company changed its name to “Jaguar.”
  • Later, in 1945, the company began using the leaping Jaguar emblem that we know today.

Meaning Behind the Jaguar Symbol & Hood Ornament

Here are some other things you may not have known about the Jaguar emblem:

  • The core values of the Jaguar brand are grace, elegance, performance, power, and ambition to move forward. It just so happens that’s what the Jaguar symbol is meant to represent.
  • The chrome-plated Jaguar hood ornament was discontinued in recent years to comply with safety laws and replaced with the growling face of a jaguar placed on the front grill.
  • Don’t worry! You can still find the “Leaper” figurine on some certified pre-owned vehicles. Check out our inventory of Certified Pre-Owned Jaguar cars in West Palm Beach.

Check Out Your Favorite Jaguar Models at Jaguar Palm Beach

Jaguar Palm Beach makes it easy for you to get behind the wheel of your next Jaguar. You can apply for financing online or browse our entire inventory from the comfort of your own home! No wonder so many folks from Boca Raton to Wellington have made Jaguar Palm Beach their choice for everything Jaguar. So stop by or contact us today! See which vehicles possess the fastest 0-60 mph times to enhance your drives when you visit us.

Recent News from Jaguar Palm Beach

  • 2022 Jaguar F-TYPE Interior Design & Dimensions

      The breathtaking new 2022 Jaguar F-TYPE offers style and beauty inside and out, with a precisely crafted interior. The 2022 Jaguar F-TYPE interior combines modern technology with classic proportions Jaguar knows better than any other. Infotainment features, luxuriously supportive performance seating, and sculpted forms make the Jaguar F-TYPE interior design top class. Excellent for…

  • 2022 Jaguar E-PACE Interior Dimensions & Features

      As the first compact SUV from Jaguar, the new Jaguar E-PACE combines the elegance and capability found across the lineup. Whether you’re taking on the daily commute or choosing the scenic route around Boca Raton, the 2022 Jaguar E-PACE seating capacity and interior amenities makes sure you have everything you need for the ride. Explore…

  • 2022 Jaguar F-TYPE Configurations & Price

      With available coupe and convertible body styles, three 2022 Jaguar F-TYPE trim levels, and different drivetrain configurations, the new Jaguar F-TYPE offers West Palm Beach drivers plenty of options. Read on to find out how much a Jaguar F-TYPE is, depending on which of the 2022 Jaguar F-TYPE configurations you choose, and learn more about the…

Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us

(561) 659-6206

Call Now

915 S Dixie Hwy • West Palm Beach, FL 33401

Get Directions

Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Jaguar Palm Beach 26.7049467, -80.0543218.